WHO ARE WE?
Leah, a dancer turned creative, with a passion for beauty and talent for innovative design. Currently running two businesses already - one in beauty and the other in crafts. Phoebe, an American Studies student turned finance professional, with a passion for social purpose and a sweet spot for colourful coats. She isn't new to the fast paced environment of a start up.
THE NAME
We decided to name the company Caribé as a nod to our roots. Whilst we were born and raised in Surrey by British parents, we knew our heritage comes from the Caribbean, more specifically both Antigua and Trinidad. We didn’t feel we had much opportunity to explore more about that heritage. For me (Phoebe) when I was watching a BBC documentary called ‘The Caribbean with Andi and Miquita’ it really made me want to look deeper into where my ancestors came from, and to do something that would honour them, while doing something for today’s broader black and mixed-race community. For me (Leah) I really want to show respect for my mother and grandmother. She makes great Caribbean food for a start, and I know about the struggles they’ve both had as people of colour.
OUR VALUES
Starting from beginning to end, our first goal is to be the Fenty Beauty of the tanning industry - disrupting what has historically been dominated by products not made for us. We will do this with the following values across all decisions we make. 1 - Inclusivity: whilst Caribé is made for people of colour we are not exclusive to people of colour. We know what it’s like to be excluded from the conversation so while our products are made with melanin in mind, we can confidently say we are for everyone
OUR VALUES
2 - Trustworthy: across everything we have a high concern for quality and we DON'T cut corners.
OUR VALUES
3 - Innovative: we are bringing a new dimension to the beauty industry, with both our products and our mission. Breaking the boundaries of low interest in, and expectations of established brands in people of colour.
OUR VALUES
4 - Incomparable: we celebrate the uniqueness of the individuals who make up our community. We are doing something no-one has done before, you can't compare us.
OUR VALUES
5 - Ambition: we share a passion for the growth and development of our community, whilst not accepting the limits and constraints imposed historically on people of colour.
OUR MISSION
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COMMUNITY
Caribé isn’t just a company. We are building a community of people who resonate with our brand and its values. We want to make a social impact on the wider world by encouraging people to embrace their skin colour and their heritage. Our first product enhances melanin-rich skins, and allows users to control their skin tone, without damaging their skin health in the long term (i.e. through sun bathing). If you're reading this and feel aligned with us and the company we are creating, then get in touch! We'd love to hear from you.
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IMPACT
Caribé was made with impact in mind. What do we mean by this? Each decision we make we ensure we have our environmental and social impact at the forefront of our decisions. On the environmental side of things, we have sourced our ingredients from the UK where possible, ensured our bottles and packaging are made from recyclable materials. We also minimise the packaging as far as possible, whilst ensuring no damage is made to the product in transit. Socially, our impact will come through achieving our mission and our community creation.
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